Butlers has invested in its packaging strategy over a number of years and has worked closely with industry experts including Ian Schofield, known for his plastics work with Iceland, over the last 12 months to bring the future for cheese packaging to retailers.
Never standing still, Butlers is already in phase two trials in its packaging journey, using a number of natural alternatives such as seaweed. Matthew Hall, fourth generation owner at Butlers Farmhouse Cheeses says: “We’ve always been a business that looks ahead. Using our collective expertise to come up with innovative solutions is what drives us and means we can continue to make premium quality, award-winning British Farmhouse cheeses.
Matthew Hall, fourth generation owner at Butlers Farmhouse Cheeses, added: “We now have a credible solution for the shopper that is doing the right thing for the environment. Transforming our packaging now, for the future, is a big step forward, and anyone wanting to leverage the growth within speciality cheese with a range of farmhouse cheeses that deliver great taste, real provenance and game-changing packaging, should get in touch.”